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BURBERRY JOINS THE SNAPCHAT MOVEMENT WITH NEW LAUNCH

ESSENCE CORP: BURBERRY
April

Essence Corp launched Mr. Burberry Eau de Parfum in April 2017 in TR Americas, which was perfectly timed, as it was the anniversary of the Eau de Toilette.

For this new launch, we see the return of Josh Whitehouse as the face of Mr. Burberry, along with his love interest, Amber Anderson.

The perfumer, Francis Kurkdjian, describes the fragrance as sexy and different from what already exists in Burberry’s portfolio. ‘It is fresh, aromatic and a bit sweet without being sugary-sweet – like how fennel can be sweet sometimes’ he said.

The campaign had, not only great results, but also fantastic digital support with Snapchat, as shoppers were able to scan the ‘snapcode’ and travel to the world of Mr. Burberry Eau de Parfum. The Snapchat code was available in over 150 of our TR locations.