Essence Corp launched Coach Eau de Parfum in Sept 2016 for TR Americas & Caribbean, during a period of transformation for the brand: from accessible luxury to modern luxury. For this new launch, we see rising star Chloe Grace Moretz as the face of the new Coach Woman, personifying the “All-American girl: Youthful, Modern and Authentic.
The perfumers, Juliette Karagueuzoglou & Anne Flipo, were inspired by the unique & vibrant energy of NYC. ‘It is a floriental fruity fragrance that is full of contrast: spirited and sparking, yet sensual and feminine.
The campaign has taken off, 2017 is showing great results. Maggy’s Aruba has even ranked Coach EDP #2 in Women’s fragrances and Mexico border stores have held HPPs throughout April launching Coach’s 2nd fragrance Coach EDT. We look forward to future results with a new Coach Man fragrance launching 2nd Semester 2017. Stay Tuned!