Essence Corp is happy to have participated in another IAADFS Duty Free Show of the Americas this past March 26-29, 2017, at the Orlando World Center Marriott in Orlando, FL. Referred to as the “transition” year by show organizers, it is the last year before it joins forces with ASUTIL to launch the Summit of the Americas, bringing together the best of both worlds.
Despite a smaller overall turnout on the show floor (2,076 attendees versus 3,200+ in previous years), the Essence Corp 2,000 sq. ft. exhibit remained busy at all times, as usual. Business partners and associates were greeted by our sales and marketing teams to present novelties, discuss strategies, and solidify business plans for the upcoming year.
The show was kicked off as participants set their alarms, laced up their running shoes, and showed up for some fun at the 5K Fun Run/Walk on Sunday morning, which was sponsored by Essence Corp. Hand In Hand in Haiti was the chosen beneficiary of the $5,000 donation, benefiting the school Lycee Jean-Baptiste Pointe du Sable.
As the first day of meetings wrapped up on Monday evening, the Essence family welcomed over 200 guests directly on our booth, to share a drink together, catch up with old friends, and meet new ones.
Save-the-Date for next year’s Summit of the Americas, which will take place March 18-21, 2018 at the Orlando World Center Marriott!