A large-scale animation for the launch of Montblanc Explorer took place across all Ultrafemme stores during the months of May and June. The buses were driven all around the hotel area of Cancun, Mexico
Montblanc launches its latest fragrance Explorer. Customers were invited to discover the Montblanc Explorer universe through an immersive 360 virtual reality experience. The experience included a virtual drive through a dry South African road, an encounter with lions and driving through the summits. This took place in the Ezeiza airport during the month of July.
DFA launches Montblanc’s new fragrance Explorer at the Miami airport during the month of July across all its stores.