Rituals has entered into an exclusive distribution agreement with Essence Corp based in Miami. The agreement covers the expansion of the Rituals brand into the travel retail markets of the USA, Canada, LATAM, the Caribbean, and the luxury cruise channel.
Rituals launched its travel retail division in 2012 and has shown steady growth in Europe and North Africa and more recently in the Middle East and Hong Kong.
Essence Corp is excited to partner with Rituals, whom we believe share the same values of authenticity and personal connections. We believe the timing is just right and that Rituals perfectly complements our brand portfolio. We look forward to a successful collaboration.