The 2019 Beauty Advisor Seminar for Travel Retail of the Americas took place this month in renowned Playa del Carmen in the Mexican Riviera Maya. The 53 Beauty Advisors, arriving from 12 different countries throughout the region, arrived on Sunday, September 8th, ready for the week ahead, which was to be filled with activities and trainings provided by the dedicated Essence Corp Sales and Training teams.
Throughout the course of the following days, the BA’s received trainings where they discovered the upcoming 2020 novelties, reviewed important merchandising and brand guidelines, sales tactics, and participated in brand workshops. They also participated in various fun activities, such as snorkeling, an energy-filled morning yoga session sponsored by Rituals, and even a day trip on a catamaran.
In addition, they enjoyed the beautiful brand-sponsored evening parties, like the Welcome Cocktail with a view from the rooftop, the Red Night celebrating spirituality and the launch of Versace Eros Flame, and to close the event, the Mont Blanc Explorer White Party where dancing was the main event.
The BA’s said goodbye to the city on Wednesday, September 11th, filled with gratitude and motivation, closing a successful 2019, and looking forward to a triumphant 2020.