• G&B S.A. was founded in Paris in 1954 by Maurice Guillo & Jacques Bona, exporting luxury brands, Dior, Rochas & Givenchy, to the Caribbean and Central America
  • From the mid-seventies, second generation, Jean-Jacques & Philippe Bona, expanded to South America,
    launching Azzaro & Gucci, opened a Panama branch in 1982 and further expanded to US/Canada duty-free Markets
  • In 1988, Essence Corp. was founded in Miami, with an emphasis on distribution activity


  • Beginning of a strong partnership with Interparfums for the whole Travel Retail territory of the Americas


  • In 2022, Antoine, Guillaume, and Laetitia Bona Piedra joined Essence Corp
  • In 2003, became the regional Sales and Marketing office for The Clarins Group in the Caribbean


  • Beginning of a long-term relationship with EuroItalia for the whole Travel Retail territory of the Americas


  • Starting 2011, Essence Corp. strengthened its Caribbean portfolio by introducing brands like Hermes, Shiseido, Bulgari, and in 2013 introducing PUIG
  • In 2014, Essence Corp. acquired Victoria’s Secret and Bath&Body Works for the Caribbean and Travel Retail Americas. An exclusive division was set up for this business


  • In 2016, Panabel S.A. was founded in partnership with Matthieu Castillon to handle local market distribution in Colombia, Panama, & Costa Rica
  • In 2018, the introduction of Dior marked the start of a robust partnership with LVMH in the Caribbean. Rituals was successfully launched across all Travel Retail markets in the Americas


  • Acquisition of L’Occitane for the Caribbean & select Travel Retail Americas’ markets
  • Bath & Body Works appoints Essence Corp. as its Worldwide Travel Retail distributor
  • Introduction of Parfums de Marly in the Americas 


  • Introduction of Dolce & Gabbana in the Caribbean & cruise ships
  • Birth of new venture, Essence
    International, with the Uruguayan borders


  • News coming soon!